Google’s DoubleClick platform is obviously popular with online advertisers and merchants for a variety of reasons, including the reach that it offers and the power of the tools that are afforded to users.

The latest figures suggest that mobile devices are generating more e-commerce sales than ever before, with iPhone users proving to be the most likely to part with their cash.

Google is not always keen to give direct search optimisation tips to webmasters, tending towards the vague or holistic approach, which may not be that helpful unless you are willing to read between the lines.