Following an extended period of testing and experimentation, Google has provided the clearest signs yet that full migration over to its new mobile-first index is firmly on the horizon.

Maintaining a successful SEO strategy is reliant on careful management of large amounts of data. With so many measurable metrics available, SEOs must understand how to filter superfluous information and maintain a laser focus on the components that will contribute to the development of a strategy that delivers results.

There are several ways to measure the success of your SEO campaigns, but closely monitoring key metrics is certainly one of the most informative. Various free tools are available to track these all-important metrics, such as Google Analytics and Google Search Console, but understanding which metrics you should focus on is key to building a […]