The Best Shopify Theme For SEO & Why

We’ve been re-engineering Shopify themes for SEO to help them perform better in the search engines since 2010. We got tired of unraveling and fixing other theme designers ‘technical SEO mess’, the poor code design and development that seriously hinders a theme’s ability to perform organically in the search engines, so we decided to engineer and develop our own world-class theme. In 2018, we started a mission to build the best Shopify theme in the world for SEO and have been improving it ever since. It has optimized, algorithm aligned code for all devices, a page load speed under 1 second, over 60 SEO & conversion-boosting features that will save you over $3000 per year on apps, AND – is the ONLY theme in the world with fully-optimizable product pages that typically increase your organic visibility in the search engines by 1500% in weeks.

We’re super excited to announce a new version of our theme will be launching in 2022 – the next generation of Shopify OS 2.0 theme – exclusive to Integrity Commerce®.

We’ve been helping retailers maximise their organic revenue with e-commerce SEO since 2010. We’re experts in technical SEO and optimizing e-commerce platforms to make them perform significantly better in the search engines. When Shopify came along, we couldn’t believe that no-one seemed to care about how well it performed in the search engines, even Shopify themselves. Shopify is known for its technical SEO issues;

  • No access to the Robots.txt file [lack of control of which pages Google indexes and crawls on your site]
  • Forced hierarchical structure [not perfect for link equity distribution]
  • Images delivered via Content Distribution Network [can’t fully optimize images]
  • ***In-accessible product filter/tag pages*** [duplication penalties that harm rankings/blocked URLs in the search engines’ – Shopify’s biggest SEO issue].
  • 3rd Party App Installations [many cause major technical SEO issues that hinder organic performance and have no regard for SEO].

As multi-award-winning Shopify SEO experts, we have designed the world’s first Shopify theme that has FULLY OPTIMIZED, PRODUCT FILTER/TAG Pages which unleash 1000’s more store URL’s in the search engines, whilst completely eliminating collection page duplications. A typical Shopify store with 50 collections and 20 product filters in the sidebar will increase its organic visibility by 1500% in weeks.

> VIEW 60+ SEO & Conversion Boosting Features

Shopify stores with large inventories have complex product page filtering requirements. We’ve engineered our Shopify themes to allow retailers to create up to eight sidebar filters types [unlimited filters in each type] without causing any kind of content duplication issues between collections such as BRAND & PRODUCT TYPE. Our technically advanced, premium Shopify theme is multi-purpose and can be used for any sector such as fashion, home and furniture, printing, technology, sports & leisure, and jewelry and accessories. No frills, no gimmicks just an ‘off the shelf’ ‘enterprise level’ solution for Shopify merchants that will allow you to compete with the very best of e-commerce platforms in the search engines.

Our themes are more than just a theme, they are a solution and service, included in the price. We will help you maximize the organic performance of your Shopify store for NO extra charge. These are the only themes in the world with AAP® product filter technology. Every theme that comes with one of our ‘exclusive’ programs entitles you to:

  • UNLIMITED FREE Shopify Trial Period
  • FREE Theme Upgrades
  • FREE Lifetime Facebook Group Support
  • FREE Theme Installation [if required]
  • AAP® Filter Tech Consultancy
  • AAP® Filter Tech Planning
  • AAP® Filter Tech Installation & Configuration
  • AAP® Filter Tech Testing

No other themes in the world have this technology and no other company in the world offers this kind of service. Here are some of our key SEO features which is why our themes are the best Shopify themes for SEO.

What’s so frustrating is that all of the reviews in the search engines on ‘what is the best Shopify theme’ are not based on subjective technical or performance-related research, they are based on looks and functionality. What most people don’t realize, is that all theme reviews out there are written for affiliate commissions only, not based on actual scientific research on what is the best Shopify theme?

Advanced SEO Features

  • ***AAP® Technology*** – AAP stands for Algorithm Aligned Platform. Our themes have been technically aligned with Google’s algorithms, quality guidelines, and 200+ known ranking factors. Our themes are built by multi-award-winning SEO & web design experts who have been responsible for improving the organic performance of e-commerce stores worth $100M’s since 2010.

  • Mobile-First Design – Google’s index is now based on how well your site is aligned and performs for mobile usage as w. Mobile-first design ensures your store will be fully responsive across all mobile desktop & tablet devices whilst ticking all the boxes for Google’s latest major algorithm update.

  • Page Load Speed Under 1 Second – Optimised HTML5, CSS & JavaScript files for lightning-fast page load speed under 1 second on all devices. Google suggests that 53% of conversions are lost if your page load speed is over 3 seconds. The faster your site loads, the more conversions you will get. 

  • ***Advanced Product Filters*** – Add up to 8 x customizable product filters in the collection page sidebar for things like SIZE, COLOR, PRODUCT TYPE & MATERIAL etc. Our totally unique product filters allow you to unleash 1000’s more optimized and non-conflicting URL’s in the search engines to drive more traffic. It’s the only product filter technology in the world that generates unique URLs, meta titles, meta descriptions, h1 tags, indexable content, and alt= tags ensuring fully optimized filter URLs’ with no duplications. Every other app in the Shopify app store blocks these pages from the search engines altogether significantly reducing the number of pages you have in the search engines or they cause mass Google duplication penalties which seriously harm your site’s rankings! Is your theme currently using product filters? Then you’re losing out either way.

  • Optimized Canonical Programming​- With our optimized canonical programming technology, we are able to eliminate any content and metadata duplication penalties across your whole site. Shopify is renowned for mass duplications – our theme fixes each and every single one of them.

  • Advanced Structured Data Mark-Up – enriches your store’s data and displays optimized content in the search engines for maximum exposure and click-through rates including product info and reviews etc.

  • Open Graph & Twitter Card Mark Up – Ensures the right content and information about your web pages is shared across social media for maximum social exposure.

  • Banner Typography Overlays – Keyword-rich text on banners that are crawlable by Google allows you to pass link equity from one page to another helping specific pages rank higher for chosen keywords.

Here are some of the 50+ advanced SEO and conversion-boosting features of our Shopify fashion theme that makes it head and shoulders above the rest when it comes to performance in the search engines. Save over $3000 per year on SEO tools from the app store. With a host of free bonuses and free lifetime upgrades and support, you’ll never need to buy another theme again.

Featured Transitional Slider

Promote your brand, products or seasonal collections with our customizable featured slider with transitional settings and multi-choice typography overlays [good for SEO] and multiple CTA button style choices.

Top Header Customizer

Highly customizable top header and navigational layout settings to create unlimited different top header styles.

Shopify fashion theme
Top Header Customizer

Most themes won’t allow you to do this but we have created perhaps the most customizable theme ever to cater for all kinds of styles and designs in just one advanced theme.

Customizable Header Section

Fully customizable navigation menu settings. Create multiple styles, layouts, and configurations. Our theme allows you to combine multiple navigation menu types.

Mega menus with images

Create stylish mega menus with imagery to promote your brands, collections, and product types. Place an image in one or two different sections of the mega menu.

Best Shopify Theme For Fashion Mega Menu
Mega Menu

Dropdown Menu Option

Create standard drop-down menus for your header section. These menus can sit alongside mega menus or they can stand alone on the navigation menu,

Banner Grid Sections

Create unlimited homepage layouts with highly customizable banner grid blocks with customizable fonts and typography settings as well as choosing from three different styles of CTA buttons; original, alternative or underlined.

Shopify Theme Fashion
Banner Grid Block

Again, the highly customizable text overlays are perfect for SEO and internal linking. Pixel height and widths can be controlled as well as the column widths so your grid layout designs are literally endless, for block or masonry wire-frame layouts.

USP Icons

Convey your store’s unique selling points with configurable service icons. Choose from the full range of Font Awesome Pro icon set to communicate your brand message. Three different size settings to choose from so there is no need for CSS skills.

Featured Products Grid

Promote any number of products anywhere on the homepage with our featured products grids. Change the numbers or create multiple rows of products by creating a custom ‘featured products’ collection and then by linking to it from the homepage. Create as many products as you like.

Best Shopify Theme For Fashion:  Products Grid
Products Grid

Blog Post Grid

The blog post feature grid allows you to promote your blog’s content to help drive more content to your blog which will help your SEO. Choose how many blog posts you’d like to display and which content.

Best Shopify Theme For Fashion:  Blog Post Grid
Blog Post Grid

Newsletter Integration

Choose either a full-width newsletter call to action or a smaller version for the footer section and customize all content within it to help build your store’s list to help with promotional and marketing strategies.

Custom Footer Menus

Providing shoppers with as much information about your store as possible is essential for improving conversions which is why we’ve built a customizable footer section so that you can create extremely useful links to the style guide, delivery information, terms, and conditions, returns policy, login, register, track my orders, etc.

Best Shopify Theme For Fashion:  Footer Columns
Footer Columns

Choose the number of columns you wish to display and the number of pages you wish to link to by creating custom menus.

Choose the number of columns you wish to display and the number of pages you wish to link to by creating custom menus.

Collection Page SEO Content Section

Most theme developers don’t include a section for content on a collection page, crazy!

Collection Page SEO Content Section

It’s essential for ‘on-page’ optimization and helping your store’s collection pages to rank in the search engines to help drive more traffic and sales.

Product Filters

Fashion stores need lots of filters. Our standard product filters allow you to create up to 8 product filters to appear in the sidebar. With clothing, you’d typically expect to see filters by brand, product type, color, size, price, and material, etc. so we’ve created the ability to add them as standard.

Integrity Commerce Clothing Fashion Theme Product Filters
Optimized Product Filters

We’ve also ensured that these product filter pages ‘canonical’ back to the root collection, eliminating duplicate content and metadata penalties from Google.

AAP® Product Filters
If you’re serious about supercharging your organic performance and revenue then you must seriously consider upgrading to AAP®.  This technology for Shopify is the first of kind anywhere in the world. It allows you to create 1000’s and 1000’s of additional product filter pages that are optimized and will rank in the search engines.  

Sort by Filters

Sort by filters allows shoppers to filter collection page products by:

  • Featured
  • Price: Low to High
  • Price: High to Low
  • A to Z
  • Z to A
  • Oldest to Newest
  • Newest to Oldest

These are ideal for user experience and help shoppers find whatever type of specific product they are looking for and at what price.

Product Hover States

Our product hover states are great for user experience and conversions. They quickly allow users to click either ‘view’ or ‘add to cart’ with a simple click of the mouse on hover.

Product Hover State

A notification pop-up informs users that the item has been added to the cart.

Customizable Product Tabs

Displaying the right information at the right time to shoppers at various stages of the purchasing cycle is crucial for maximizing conversions. Our customizable product tabs are perfect for doing just that. Product Description and Product Reviews tabs are hardcoded and then there’s the ability to add other ‘sitewide’ product tabs for things like delivery information and sized guides.

Integrated Product Reviews

We have included Shopify’s free product reviews app in the theme which means that all you need to do to add Shopify’s free product review app and this feature will work on your store, eliminating the need for editing and updating theme file code.

Item In/Out of Stock Indicator

When a product is either in or out of stock, this field on the product page will automatically update informing the shopper if the product is available or not.

Fashion Theme Product Page
Product Page

Customizable USP Text

Our customizable USP text allows you to edit text on every product page to help improve conversions. These messages on the product pages above the fold could be messages like:

  • Free Worldwide Delivery
  • Order Before 2pm for Next Day Dispatch
  • Up to 20% OFF use 20OFF at Checkout

Whatever the message, you can change it to suit your business model.

Related Products

Similar or related products will appear at the bottom of each product page to help with cross-selling and upselling.  

Integrated Social Sharing Icons

No additional coding is required. Allow shoppers to share your products on their social media accounts with the click of a mouse.  No need for expensive, heavy-duty 3rd party social sharing apps that slow your site down.


If you want to attract links to your store, you need to publish great content. This is essential for improving your organic rankings.

Fashion Theme Blog Page

We’ve styled the blog landing pages with a modern, crisp layout that suits fashion and clothing. Again, social sharing comes integrated with the theme and there’s even a customizable sidebar that allows you to configure which posts, menus, or links you wish to appear.

Mobile-First Design

Fast loading, mobile-first & responsive designs engineered for the best possible UX on all devices.

Valid HTML5 Markup

We use the most up-to-date HTML5 markup to ensure full compatibility across all modern browsers and devices.

Optimized JavaScript Code

Streamlined and optimized JavaScript code so unnecessary, heavy-duty assets don’t slow your page load speed down.

Cutting Edge CSS

This theme uses the latest cutting-edge technology built around the Twitter Bootstrap framework for dynamic, creative & optimized page layouts.

Fully Compressed Assets

We compress and minify all JavaScript and CSS files used in the theme to aim for page load speed under 1 second.

Optimized Canonical Programming

Our unique canonical programming completely eliminates site-wide duplication issues.

Structured Data Markup

Enhance your appearance and improve click-through rates in the search engines with built-in Structured Data Markup.

Open Graph Markup

Optimize content promotion outreach potential across social networks with built-in Open Graph Markup.

Lifetime Free Upgrades & Support

If you buy this theme, you’ll be entitled to a lifetime of free theme version upgrades. As we improve the features and functionality of our theme, we’ll send you the latest version so you can keep your store up to date and ahead of the competition.


As you can see from the features and functionality above as well as the advanced SEO features included as standard, it will be hard to find another Shopify theme on the internet that would compete. With a lifetime of free theme version upgrades, there really is no need to shop elsewhere and this is why we think that this really is, the best Shopify theme for SEO, fashion, clothing, jewelry, furniture, technology, sports, and printing on the market. Our theme is only available through one of our exclusive Shopify Growth programs.

ULTIMATE Retail Growth

8 comments on “The Best Shopify Theme For SEO & Why

    1. Thanks for the feedback. The live demo store will be active in the next few days. You can learn more about theme through a dedicated site:https://www.aaptheme.com/. The theme is being finalized as we speak and will be ready in a week or so!

  1. How much will it cost please? This looks ideal for fashion retailing. I’ll send you an email thanks!

    1. It will launch at £249 thanks. The demo store will be going live in the next few working days. We’ll email you when it goes live. Thank you.

  2. Hi,
    It looks like a great theme, and feels very smooth! I have 2 questions: how hard or easy is it to use other review apps. (Shopify’s free review app does not send reminder emails asking for a review.) And secondly, can other info be added on the product page, other than in the tabs?
    Many thanks

    1. Hi Bart,

      Thanks for your comment!

      It really depends on the app. Usually there’s just a code snippet you need to add to the theme.

      Content can be added to product pages in several places – The main product description, or the product tabs.

      For more information, take a look through the theme docs here – https://support.integritycommerce.com/


    2. Hi Bart. There is a free ‘add on’ app you can use with Shopify’s free review app which allows you to automate the collection of reviews with reminders. It’s called Stamped.io Reviews & UGCs. Hope this helps.

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