This infographic we created for ourselves and was based on the success of the major supermarket’s Christmas television adverts for 2013.
The information showed that John Lewis’s ‘the bear and the hear’ advert was overall the most popular advert.
The infographic looked at data such as ‘the most memorable ad’ and ‘the most visually appealing’ as well as taking a closer look at the social success of the John Lewis ad campaign.
The infographic was a great success with it also appearing on sites such as http://www.thedrum.com/ and http://wallblog.co.uk.
The collective outreach is as follows:
- Tweets/Retweets – 450+
- Facebook Likes – 225+
- Facebook Shares – 30+
- Google+ +1’s – 50+
- LinkedIn Shares – 70+
- Slideshare Views – 330+