2016 has got off to a flying start and we couldn’t be happier, with three new, multi-million-pound turnover, ecommerce clients added to our books and a visit to Google HQ in Dublin, 2016 couldn’t have started in a more exciting way.
Our expert knowledge within the ecommerce search marketing arena has reigned triumphant yet again, we are now receiving UK-wide recognition for our hard work and expertise in this sector. This has enabled us to win three new high-profile ecommerce clients this year and we already have a lot of exciting opportunities in the pipeline for the rest of the year.
2016 is set to be a great year for ecommerce with the UK expected to exceed £60bn from online retailing alone. If your business is not taking full advantage of this online shopping revolution then you really must start doing so now. Our friends at eConsultancy have put together a number of predictions for ecommerce in 2016 all of which highlight just how important it is to turn your attention and investment to your online retailing. One key point mentioned in eConsultancy’s predictions is that businesses must invest in content-rich experiences, retailers competing in crowded marketed will need to start looking to differentiate through data. It is no longer acceptable to say “we sell a product and here’s a photograph of it.” Your customers wanted detailed descriptions, context relevant specifics, social proof, super-rich experiences. To stand a chance at standing out in the competitive market that is ecommerce online retailers will need to invest in search marketing agencies specialising in ecommerce who will help better your content and grow your business.
The graph above shows an indication to the main prediction of mobile traffic taking a further lead over desktop in 2016 and beyond.
The whole team at Integrity Search are incredibly excited to see what 2016 has to bring to the table of search marketing with big changes set to happen imminently. The much anticipated Google Penguin update is due to be arriving within the next few months and this will undoubtedly shake up the search marketing world! Is your business or SEO agency ready for the Penguin update? We will be reporting our findings of the Penguin update as soon as it is rolled out so keep checking our blog on the latest news and happenings in the weirdly wonderful word of search marketing.
If your ecommerce business is looking for fantastic ROI and business growth then look no further. Over the past 12 months our clients achieved an average revenue growth of 290% making 2015 a record year for Integrity Search and our clients. If your business is looking to achieve similar success then please email the team here, alternatively you can call our offices North East: 01642 927 769 / London: 0207 871 9907 and one of our ecommerce SEO experts will be in touch.