Womens Fashion SEO Case Study: Pink Boutique


Pink Boutique are a multi-million pound turnover, award winning, women’s online fashion retailer. Their unique, super-glam styles at competitive prices have attracted a world-wide audience which has helped them achieve enormous growth over the last few years.

The Challenge

We were challenged with boosting their underperforming ‘organic’ revenue channel (compared with other channels) – a task that previous SEO agencies had been unable to deliver on.

Creativity & Implementation

A high-level ‘technical’ SEO audit identified a significant number of ‘critical’ and ‘typical’ Magento issues that were preventing thousands of pages from being crawled; indexed & ranked as high as they could be in the all of the search engines. Working closely with their internal Magento Development team – we aligned their platform as quickly as possible with as many of Google’s algorithms, quality guidelines and ranking factors as possible and as a result, achieved staggering results.


In just 8 weeks, we increased their organic sessions by 22.6% and increased their organic revenue by an enormous 30%:

  • 22.6% Organic Session YOY Growth
  • 30% Organic Search YOY Revenue Growth


“In just 8 weeks we have seen a 22.6% increase in organic traffic and nearly a 30% increase in Google organic revenue; so far we’re very happy with the results!

Alice Hall – Director