Shopify Product Filter App

Our Shopify Product Filter App (AAP®) is the only tech in the world that allows you to FULLY OPTIMIZE Collection and Sidebar Filter Pages. Our built-in theme tech unleashes your Filter/Tag Pages in the search engines for MAX Organic Visibility, not block them like EVERY other product filter App available.

shopify product filter app

Our unique Shopify Product Filter App technology is the only one of its kind in the world. Unlike every other product filter app available in the app store, which ‘block’ filter pages from the search engines altogether, our advanced product filter technology unleashes 1,000’s of additional pages in the search engines, without causing one single keyword, metadata or content conflict. This INSTANTLY SUPERCHARGES your organic visibility in the search engines.

shopify product filter app

The internet is so competitive, so why would you want to disadvantage your Shopify store by blocking 1000’s of pages from the search engines altogether when now they don’t have to be?


It’s fair to say that ‘brands’ don’t need to need to compete organically in the search engines, but independent small businesses and retailers most certainly do. Because our unique Shopify tech unleashes your filter/tag pages in the search engines [unlike every other app that blocks them], your organic visibility is INSTANTLY supercharged. Take a look by how much in these scenarios.

50 Collections & 20 Sidebar Filters – if your Shopfiy store has 50 collection pages with 20 sidebar filters on each page – your organic visibility will increase by 2000%.

50 Collections & 10 Sidebar Filters – if your Shopfiy store has 50 collection pages with 10 sidebar filters on each page – your organic visibility will increase by 1000%.

These collection page filters are uniquely optimized, finally allowing Shopify merchants to tap into high converting search phrases that include BRAND, PRODUCT, TYPES, COLORS & SIZES. Until now, this simply hasn’t been possible in Shopify. The filters are built-in to our technically advanced Shopify themes for SEO and are included in the price saving you $1000’s every year.

shopify product filter app

What’s the Problem With Shopify’s Product Filters & Tags

Because you can’t access Shopify’s robots.txt file to control what Google can or can’t crawl, and the fact that product filter page URLs are not editable or accessible, you’re left with a substantial amount of duplicate and conflicting collection page URLs, metadata and content that seriously harm organic performance in the search engines.

A typical retailer will need to sell products by ‘brand’ and by ‘product type’. These products will come in various sizes, colours, materials and brands etc. Unlike other ecommerce platforms, Shopify’s product and collection page filters and tags are created dynamically. Shopify’s ‘metafields’ editor allows you to optimise the Meta Title, but it doesn’t allow you to edit the rest of the on-page SEO elements such as the H1 Tag; Meta Description Tag, the indexable content and the Alt= Tag. etc. As a result, all Shopify theme developers deal with these conflicts in one of 3 ways.

#1 – Blissful Ignorance of Product Filter Issues

An extremely large percentage of Shopify designers and App developers are blissfully ignorant of the need to not create duplicate and conflicting collection page URLs . They’ll be blissfully unaware that creating Shopify Collection page filters causes mass duplication penalties that will seriously damage a sites ability to rank in the search engines.

#2 – Block The Duplicate Pages From the Search Engines Entirely

The best selling Shopify apps for product and collection page filters deal with the collection page duplicates by blocking them from the search engines entirely with a ‘canonical tag’ back to the root collection page. This means that every filter page URL on the site is blocked excluding 1000’s 1000’s of potential revenue generating pages that could be crawled, indexed and ranked in the search engines.

Last month in the UK alone there was 880 searches for ‘dresses size 12’, not to mention 1000’s of additional searches there were for sizes for 14, 16, and 18 etc.

Imagine how many pages other pages are being blocked from the search engines and how much traffic you are missing out on if you consider every filter URL on every collection page.

#3 – JavaScript Shopify product filters – not one of the most common solution being used for sidebar filters, again, these are great for UX but terrible for the search engines as they don’t generate any URLs whatsoever. The stores ‘collection’ and ‘product’ pages are therefore the only pages that can be optimised, missing out on a vast amount of potential traffic.

Up until now there has only ever been 3 options for Shopify stores owners but now there’s a 4th option with our unique product filter app.

Q – What Do Our Shopify Product Filters Do?

Our unique product filter technology fully optimises filter and collection page URLs completely eliminating keyword and meta data conflicts. As as result, these URL’s can be unleashed in the search engines so that they can be crawled, index and ranked as normal pages to help you MAXIMISE your organic visibility, rankings, traffic and revenue.

shopify product filter app

Unlike any other solution or attempt we’ve seen, our technology allows you to create the most technically optimized filter pages ever possible with Shopify, significantly improving you Shopify SEO and organic visibility. They allow you create:

  • Unique, optimized URLs
  • Unique, optimized meta titles [different from H1’s]
  • Unique, optimized meta descriptions
  • Unique, optimized on-page SEO content
  • Unique, optimized alt=tags

I’ve seen a few attempts a the odd word different in the ‘meta title tags’ but none anywhere near the advanced level that AAP® Product Filters offer.

How Do Our Shopify Product Filters Work?

Our Shopify product filters work like normal sidebar and collection filters from as UX perspective, but unlike every other product filter app on the market that BLOCK these pages from the search engines altogether, our filter pages are optimized like normal static pages so that they are crawled, indexed and ranked like normal static pages.

Here’s an example of our solution working in action on a fashion store DEMO starting on a collection page for ‘mens hoodies’. Click on the image and visit the page.

  • Notice the URL /mens-hoodies
  • Notice the H1 ‘men’s hoodies
  • Notice the unique content ‘mens hoodies’.

Notice what happens when we now click the colour BLUE filter in the sidebar.

collection page filters
  • URL is now mens-hoodies/blue
  • H1 is now ‘Blue Men’s Hoodies
  • On-page SEO content is now ‘Blue Mens Hoodies

Now let’s look at the important ‘off-page’ technical SEO factors:

AAP SEO Product Filters Metadata
  • Unique meta title tag ‘Blue men’s hoodies’
  • Unique meta description ‘Blue Men’s Hoodies…..’
  • The URL /mens-hoodies/blue ‘self canonicalizes’ allowing Google in

And finally, the optimised image alt=tag:

AAP SEO Product & Collection Page Filters

No other themes in the world can do this apart from ours and has only recently launched. You can see the technology in action here on a major UK shoe retailer and an independent fashion retailer here.




The technology can be applied to up to 8 filter types in the sidebar.

Our unique canonical programming technology completely eliminates ALL duplications across your store and guarantees to increase your organic visibility by AT LEAST 1000%.

PLEASE NOTE: – this tech is NOT AVAILABLE in the Shopify App store as it requires manual input, planning, configuration and installation by our team of Shopify SEO experts. This tech only works with our themes as it’s ‘built-in’ technology. Our themes are only available through one of our ULTIMATE Retail Growth packages. Find out more here…